12 Dec 2024

Parents Rethink Work And Family As Childcare Costs Soar 18 Percent

  • Average household spending over £600 per month on childcare but a third considering giving up work
  • Cost of childcare rated as ‘expensive’ by 79% of respondents with just 16% saying costs are ‘about right’
  • 60 per cent say that the cost of childcare has put them off having any further children
  • Research found that children are attending a childcare setting on average 3.5 days per week

Families are rethinking future children and work as the latest Nationwide Spending Report highlights an 18 per cent spike in childcare costs over the last year.

The findings come as Nationwide’s Spending Report – an analysis of more than 247 million debit card, credit card and Direct Debit transactions – recorded the rise in childcare and education spending in October.

The research1 from Nationwide shows that households are spending an average of £610 per month on childcare.

These costs, amid rising prices across the board, mean that 60 per cent of people with children in childcare say that they are put off from having more children. And just over a quarter say that either they, or their partner, have given up work to help manage the costs of childcare, with a further 34 per cent considering it in future.

Of those who have given up work, 18 per cent were women and eight per cent were men – demonstrating the gender imbalance when it comes to childcare.

Despite the ongoing pressures to meet essential costs, over half (53%) of families are still finding some money each month to put aside for their children’s future. Of those who can afford to, families are putting aside an average of £98 per month to save, with university (51%), a house deposit (31%) and a lump sum for their 18th birthday (29%) being the main reasons for putting money aside.

Nationwide’s Spending Report2 shows just over £8.0 billion was spent overall in October. Spending overall was up 4 per cent compared to the previous year, while transactions were up 6 per cent.  

Essential spending overview (full data by category in table below): the amount spent in October reached £4.5 billion – a two per cent year-on-year increase. Transaction volumes (c.126m) rose six per cent versus last year. Childcare & Education spend was up 18 per cent compared to October 2023 and 22 per cent versus September 2024. Housing costs continue to account for the biggest rises, with renters seeing a 19 per cent year-on-year increase, while mortgage repayments increased 13 per cent. Supermarket spend (c.£1.2bn) was the biggest single category for spend in October.

Non-essential spending overview (full data by category in table below): at c.£3.5 billion, overall non-essential spending was up seven per cent compared to October 2023 with transaction volumes up six per cent. Spend on Health and Beauty (15%), Holidays and Airline Travel (10%) and Leisure and Recreation (7%) spend also saw notable annual increases.

Mark Nalder, Nationwide’s Payments Strategy Director, said: “This increase in childcare costs is something we naturally see at the end of the school holidays as schools restart. However, it is not showing any signs of slowing, with a significant uplift recorded in October. This is forcing many families to juggle childcare costs with other higher essential bills and as our research shows, many people are reconsidering having more children or giving up work altogether. However, despite these challenges, what is encouraging is that over half of respondents are still able to put some money aside for their children to use later in life.”

Britain’s biggest building society has a dedicated cost-of-living helpline3 (0800 030 40 66), with trained experts able to provide support in-branch or over the telephone (see Notes to Editor). Support can range from conducting financial health checks to forbearance options for those facing financial difficulties.

Holding one of Nationwide’s three main current accounts would also give people access to the Society’s Flex Regular Saver product, offering 6.5% AER on monthly deposits of up to £200 per month. Nationwide currently offers customers switching to one of the building society’s main current accounts £175, with joint account holders potentially receiving £350 to move from their existing provider if they switch a sole and joint account. 

- Ends -

Notes to editors

1 Research conducted by Censuswide among a sample of 2,000 UK Parents who have children in childcare. The data was collected between 28.11.2024 – 03.12.2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.

2 Nationwide’s September Spending Report is based on debit and credit card and Direct Debit transactions made by Nationwide customers between 1 and 31 October 2024 

3 Nationwide cost-of-living helpline: The hotline (0800 030 40 66) was launched last August. It is supported by dedicated, trained experts across Nationwide. It is available from 8am-8pm Monday - Saturday. Nationwide aims to answer calls within ten minutes. All frontline colleagues have been providing cost-of-living help for customers, whether in branch or on the telephone, while trained cost-of-living experts offer face-to-face, telephone and video appointments. Anyone in financial hardship should contact their bank or building society for support. Further details can be found at - Cost of living – how we’re here for you | Nationwide 

4Source: Which? - Best packaged bank accounts - Which? 

Customers can switch to one of the Society’s three main current accounts and then be eligible for Nationwide’s Flex Regular Saver Product:

FlexPlus: A market-leading4 packaged account with benefits including worldwide family travel insurance, mobile phone insurance, UK and European breakdown cover and commission-free usage abroad for £13 per month.

FlexDirect: An online account paying 5% AER credit interest and offering an interest-free overdraft for the first 12 months (conditions apply). Earn up to £60 cashback on purchases for the first 12 months

FlexAccount: An everyday bank account where customers can bank online and in branch for no fee.

Spending tables

Essentials – Total amount spent (£s)

Spend Category

Total spend October 2024

% change vs September 2024

% change vs October 2023

Childcare & Education

£85,801,495

22%

18%

Debt

£754,938,786

4%

5%

Discount Stores

£51,451,042

7%

2%

Insurance

£299,254,807

1%

11%

Mortgage payments

£231,183,771

0%

13%

Motoring (inc. fuel/electric car charging)

£476,558,987

1%

-4%

Other bills

£577,488,979

4%

-14%

Pets

£55,032,615

8%

7%

Rent payments

£34,370,208

-1%

19%

Supermarket

£1,157,288,358

4%

4%

Travel

£147,099,757

2%

11%

TV, phone and broadband

£298,060,918

4%

6%

Utilities

£366,862,640

4%

0%

TOTAL

£4,535,392,361

3%

2%

Essentials – Total number of transactions

Spend Category

Total transactions October 2024

% change vs September 2024

% change vs October 2023

Childcare and Education

 1,740,293

22%

16%

Debt

 5,267,132

8%

4%

Discount Stores

 2,755,357

7%

2%

Insurance

 5,281,151

0%

3%

Mortgage payments

 286,311

-1%

4%

Motoring (inc. fuel/electric car charging)

 11,726,899

2%

-1%

Other bills

 4,106,397

1%

2%

Pets

 1,121,357

6%

4%

Rent payments

 99,539

-4%

0%

Supermarket

 64,123,579

5%

6%

Travel

 16,458,689

5%

12%

TV, phone and broadband

 8,728,260

5%

9%

Utilities

 4,834,338

4%

5%

TOTAL

           126,529,302

4%

6%

Non-essentials – Total amount spent (£s)

Spend Category

Total spend October 2024

% change vs September 2024

% change vs October 2023

Charities

£49,447,424

-6%

-6%

Clothing & Shoes

£244,462,194

4%

2%

Dating

£959,503

2%

-23%

DIY/home improvements

£255,316,961

11%

2%

Eating & drinking

£559,508,073

-2%

2%

Gambling

£208,887,645

2%

4%

Gardening

£21,236,484

5%

2%

General retailers & department stores

£95,911,933

7%

3%

Health & Beauty

£234,517,973

10%

15%

Holidays & Airline Travel

£389,197,063

-9%

10%

Leisure & Recreation

£184,845,609

-4%

7%

Other shops and catalogues

£1,132,018,892

6%

11%

Subscriptions & Digital Goods

£94,385,044

6%

4%

TOTAL

£3,470,694,797

2%

7%

 

Non-essentials – Total number of transactions

Spend Category

Total transactions October 2024

% change vs September 2024

% change vs October 2023

Charities

2,630,175

4%

7%

Clothing & Shoes

5,974,552

1%

5%

Dating

35,982

0%

-26%

DIY/home improvements

3,274,484

6%

5%

Eating & drinking

40,893,842

1%

3%

Gambling

9,910,616

2%

8%

Gardening

837,217

11%

4%

General retailers & department stores

3,090,670

6%

1%

Health & Beauty

6,502,967

7%

8%

Holidays & Airline Travel

2,751,494

-9%

8%

Leisure & Recreation

6,371,557

-1%

3%

Other shops and catalogues

28,404,722

6%

11%

Subscriptions & Digital Goods

9,606,876

10%

6%

TOTAL

           120,285,154

3%

6%