29 May 2025

Nationwide returns £2.8 billion to members as it announces third Fairer Share Payment

  • Nationwide announces £2.8bn of member value as it reports full year results 
  • Includes £1bn of direct payments to eligible members and £1.8bn in better than average rates and incentives 
  • New Fairer Share Payment means over 4m eligible members with current account & qualifying savings or mortgage get £100 
  • Launch of new market leading 5% Member Exclusive Bond and a £200 member switching incentive  
  • Nationwide number one for customer service for 13th year running amongst peers 

Nationwide returned a record £2.8 billion in value to members last year, including £1 billion in direct payments to eligible members. It also delivered £1.8 billion in better than average rates and incentives, with deposit rates over 30 per cent higher. 

Britain’s biggest building society today announced outstanding full year results with record growth in retail deposits and net mortgage lending, including help for more first-time buyers than any other lender in the UK. Statutory profit before tax rose to a record £2.3 billion, even after returning £1 billion directly back to members through last year’s Fairer Share Payment and The Big Nationwide Thank You.  

Nationwide announced a new Fairer Share Payment today, with over four million members receiving £100 each. The payment goes to eligible members choosing Nationwide for their everyday banking, in addition to holding a qualifying savings or mortgage product. It will be paid directly into their Nationwide current account between 18 June and 4 July.  

It is also launching a market-leading 5% Member Exclusive Bond and a £200 member-only switching incentive. 

Debbie Crosbie, Nationwide’s Chief Executive, said: “Nationwide has had an outstanding twelve months. We returned a record £2.8 billion in value to our members and recorded our highest ever year for growth in mortgage lending and retail deposit balances, and we remain first for customer service.” 

The Member Exclusive Bond is available from today to all 16 million existing members and can be opened in branch, online or via the Banking App. Members saving the maximum £10,000 would receive £762.50 in interest after 18 months - over £150 more than they would receive over the same period in our next highest-rate bond (4% 1 Year Fixed Rate Bond). 

Members who didn’t have their main current account with Nationwide on 31 March can benefit from a £200 Member Exclusive Current Account Online Switch Offer from today. 

Nationwide remained first for customer service for the 13th year running, and increased its year-end lead to the highest it has been for eight years. It was also named as the Which? Banking Brand of the Year last week. Nationwide has a unique Branch Promise and 5.7 million customers visited its branches last year – a year-on-year increase of four per cent. Over 30 per cent of new current accounts and 40 per cent of ISAs were opened in branch last year.   

Nationwide also continued to invest in digital channels – providing members choice in how they bank.  The Society saw an 11 percent increase in app usage last year. It added over 30 new features to the Nationwide and Virgin Money apps last year; other innovations included an automated income verification and valuation tool that enable mortgage borrowers to receive an offer within just 20 minutes from application. Nationwide’s products are now drawing younger people. It attracted more than a quarter of the student current account market and helped more first-time buyers than any other UK lender.  

Notes to editors

* Nationwide brand lead at March 2025: 7.5%pts, March 2024: 5.5%pts. © Ipsos 2025, Financial Research Survey (FRS), for the 12 months ended 31 March 2013 to 12 months ended 31 March 2025. Results based on a sample of around 47,000 adults (aged 16+). The survey contacts around 50,000 adults (aged 16+) a year in total across Great Britain. Interviews were face to face, over the phone and online, taking into account (and weighted to) the overall profile of the adult population. The results reflect the percentage of extremely satisfied and very satisfied customers minus the percentage of customers who were extremely or very or fairly dissatisfied across those customers with a main current account, mortgage or savings. Those in our peer group are Barclays, Halifax, HSBC, Lloyds Bank, NatWest, Santander and TSB. Prior to April 2017, those in our peer group were Barclays, Halifax, HSBC, Lloyds Bank (Lloyds TSB prior to April 2015), NatWest and Santander. 

 

For further information: 

Fairer Share Payment

Member Exclusive Bond  

Member Exclusive Current Account Online Switch Offer

Results highlights:

  • Mortgages: Mortgage balances increased to £275.9 billion (2024: £204.5 billion) with a market share of balances of 16.2% (2024: 12.3%), driven by record net lending of £15.5bn through the Nationwide brand. Nationwide helped 120,000 first-time buyers, more than any other lender in the UK, while its mortgage retention rate at almost 80% was the highest in the sector. 
  • Savings: Deposit balances increased by £67.3 billion to £260.7 billion (2024: £6.3billion) with a market share of 12.2% (2024: 9.5%). Average deposit rates were 30% per cent higher than the market average. Nationwide took a 25% share of the ISA market in Q4. 
  • Current accounts: In the most recent Current Account Switching Service data, Nationwide attracted more switchers than any other brand.   
  • Service: Nationwide was first for customer satisfaction amongst its peer group for the 13th year running and increasing its lead to the highest it has been for 8 years. Its Branch Promise was extended until at least the start of 2028 and it now has the UK’s largest single-brand branch network.  
  • Good for Society: As a mutual, Nationwide made a meaningful impact on its customers, colleagues, communities, and society. Last year, the Society gave £20 million to charitable activities, including £18.7 million to its new social impact strategy, Fairer Futures, to support Centrepoint, Action for Children and Dementia UK.