The number of purchases is 11 per cent higher than on Black Friday 2023 and 21 per cent higher than on the same day in 2022.
Criminals will know consumers are out in force looking for a bargain, so will look to try and take advantage. Already today we have seen a 33 per cent increase in transactions being alerted as potentially fraudulent when compared to a normal Friday, while the number of potential scams being reported to us is up 17 per cent.
Mark Nalder, Director of Payment Strategy at Nationwide Building Society, said: "Black Friday 2023 was the busiest shopping day on record for Nationwide customers and this year’s Black Friday is shaping up to be even busier.
“The number of purchases made by 9am is already 11 per cent higher than the same period last year. Transactions are 21 per cent higher than a typical Friday as many people use the day to kick start their Christmas shopping.
“However, it’s important everyone shops safely and uses legitimate websites to ensure their bargain doesn’t result in them losing money to a scam.”
Next live update will be at 12pm.
