The number of purchases is 12 per cent higher than on Black Friday 2023 and 16 per cent higher than on the same day in 2022.
Mark Nalder, Director of Payment Strategy at Nationwide Building Society, said: "Due to the strong sales over the last couple of hours, this year’s Black Friday is in line with our expectation that this will be the busiest shopping day on record for our customers. However, it is important people continue to shop within their means and not buy items just because they are reduced. It will be interesting in the coming days and week to see how busy the returns departments at retailers are, as many experience buyer’s remorse after snapping up so many bargains. As our research shows, 41 per cent admit to returning items purchased on Black Friday.”
Next live update will be at 5pm.
