Nationwide Building Society is today extending its Promise to keep branches open and provide face to face help and practical support for those who need it the most, as people face the cost-of-living challenge.
The announcement means that Nationwide will not leave any town or city in which it is based without a branch until at least 2024.
By extending the Promise, Nationwide is ensuring that members are able to speak to someone if they need help with their finances or advice if they are struggling. The Society is providing additional training for employees in branches to ensure that they can meet member needs in a wider range of ways, including by telephone, online and digitally, as well as in person.
The commitment to keep a branch in the towns and cities where it is based until at least 2024 comes as
Debbie Crosbie takes up the Chief Executive role at Nationwide Building Society. She said: “Supporting members through the cost-of-living crisis is my immediate priority. That’s why I’ve decided to extend our Promise to keep branches on the high street.
“As a mutual, all profit we generate is reinvested for the benefit of our members. This gives us choices about how we best meet their needs. By extending the Branch Promise, members who face financial difficulties can discuss the practical support we offer in person with specially trained colleagues.
“This is the first in a number of initiatives that Nationwide will launch for members in the months ahead.”