06 May 2025

Nationwide confirms final agency line-up for social media pitch

Nationwide has confirmed the final line-up of agencies pitching to become its social media partner, as the UK’s largest mutual looks to build on strong momentum and further evolve its brand presence across social.

The final agencies taking part in the pitch process are: Native, OK COOL and Uncovered. The outcome will be confirmed in June. 

The pitch is being led by Director of Brand, Marketing & Corporate Affairs, Richard Warren, together with Head of Brand, Social, Content & Employer Comms, Daisy Payne and Social Media Lead, Alex Cochrane.

The successful agency will be responsible for helping shape Nationwide’s next chapter on social – spanning strategy, creative, content, and community.

Richard Warren, Director of Brand, Marketing & Corporate Affairs at Nationwide, said: “Social plays a critical role in how we show up as brand. This review is about finding the right partner who shares our ambition to take things to the next level.”