04 Jun 2019

Britain's Biggest Building Society Joins Forces with D-Day Charity to Help Raise Money for Lasting Memorial

Nationwide Building Society has joined forces with a charity to help raise £7 million needed to create a spectacular memorial for those who took part in the D-Day landings.

“In the cold grey light of the sixth of June, in the year of forty-four,

The Empire Larch sailed out from Poole to join with thousands more…

…And those of you who were unborn, who've lived in liberty,

Remember those who made it so on the shores of Normandy”

Shores of Normandy by Jim Radford, D-Day veteran

In partnership with the Normandy Memorial Trust, all 650 Nationwide branches will be open for donations towards the British Normandy Memorial throughout June, while a special text donation service has also been set up.

The fundraising campaign comes ahead of the inauguration of The Foundation Stone and D-Day Sculpture – the first complete part of the memorial. Designed by British sculptor David Williams-Ellis, it marks the 75th anniversary of D-Day. The ceremony will be attended by the British Prime Minister and French President, who will lay wreaths at the site overlooking Gold Beach in Ver-sur-Mer, Normandy.

While the sculpture and plinth benefitted from Government funding, a further £7 million is required for the completion of the overall memorial. It is expected to be finished by summer 2020 and will include a range of tributes, including one for French veterans.

To help inspire Britain to donate, Nationwide has commissioned a special advert to commemorate the D-Day landings, which will air on the 6th June anniversary.

The advert, which tells the emotional story of the landings through archive footage, will feature the touching song ‘The Shores of Normandy’ by Jim Radford, the youngest known veteran, who served as a galley boy on the Empire Larch, aged just 15. All proceeds from the chart-topping song are going towards the memorial.

Joe Garner, Chief Executive of Nationwide building Society, said: “We’re delighted to help raise money for such a worthwhile and wonderful cause. Anyone can pop into one of our branches and make a donation for the next month.”

 Normandy Veteran Jim Radford said: “These good men must be remembered. They gave so much and many never returned. There is so much support for the British forces and we want the nation to salute those who sacrificed their tomorrow for our today. But we need a focal point to remember them. I urge everyone to give as much as they are able – go into your local Nationwide branch or use a phone to donate.”

Anyone can walk into their local Nationwide branch and donate in collection boxes. Alternatively, people can donate £5 by texting DDAY 5 to 70085.

Notes to editors

About Nationwide Building Society

Nationwide is the world's largest building society as well as one of the largest savings providers and the second largest mortgages provider in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million customers and members.

Customers can manage their finances in a branch, via the mobile app, on the telephone, internet and post. The Society has around 18,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.